If you have been reading my blogs for a while, by now, you probably know that I am an ardent fan of Ritu Kumar. Label Ritu Kumar is one name, whose fashion philosophy I can instantly connect with. Creativity, simplicity, comfort, elegance, class are the epitome of all their collections. Needless to say the very qualities I appreciate. It is hard to recall a brand that nails with finesse, contemporary & urban designs with an unmissable Indian identity for the global woman. Label Ritu Kumar has a special place in my wardrobe for this endearing fashion philosophy.

Their creations emanate a vibe and energy that will light up a room and leave others awe-struck. Seemed only fair to pep up the current gloomy & cloudy days with these two spirited numbers by Label Ritu Kumar! Both long flared dresses, it comes packed in a dash of colour, lively patterns and an enthusiastic vibe to stand out of the crowd on a rainy day. Heavily influenced by ethnic designs, made in cotton blend, the loose fitting lends them that much needed comfort to slay all that comes your way on any day in style! Truly Boho in nature, they come with an indelible touch of class of Label Ritu Kumar.

If there was a dress that could kill by its pretty looks but was built for heavy duty, it would be this Rust Loose Fitted Long Flared Dress. I fell in love with its perfect combination of heavy Indian ethnic print with a ‘I could care less’ Western style. With strap shoulders and a contrasting, vibrant red upper bodice, this is a dress that makes a strong statement. Pair it with rust coloured comfortable, ethnic flats and a smart sling bag and you are ready to take on the day!

While ethnic was the hero in the former dress, contemporary calls the shots on this one. This predominantly olive and peach long dress with multi-tiered flares has all the archetypal qualities of a Label Ritu Kumar creation. As do the vibrant colours, the atypical line & block print lends it an air of non-conformance and free flowing nature, not bound by any one style. The round neck adds to it a simple conservative look, though in a cheeky way. Don it with minimal accessories on any occasion.

There is a sense of effortless design, whilst been grounded in a genuine philosophy, in all of Label Ritu Kumar’s creations. I am already looking forward to be stunned by more of their creations.