If you have already laid eyes on the dress in this post, is it safe to say that you are enchanted by it by now?  The splash of colours, the elegance and a style that is immune to the influence of time. Kudos to Ritu Kumar for creating a piece so bespoke that is every bit of relevant in the current times. As Indian Fashion revisits its roots to extract timeless ideas, this Off White Floral Printed Dress by Label Ritu Kumar is a testament to that trend.

Have you ever been enamoured by the vibrancy some of our north-western states like Gujarat and Rajasthan? Being a potpourri of culture and traditions, some of the best, most beautiful fabrics and designs hail from these states. You will find a reflection of the same here. I look at this sweet short dress as an ode to this cultural richness which has birthed many a different perspectives in the fashion world. Bright coloured and vibrant, the prints on this dress are an amalgamation of some of the most beautiful work styles such as Sanganeri Prints and Kalamkari. Reminiscent of the intricate work and motifs that are spellbinding. Inspired in the true sense by the rich designs from the hinterland, this dress successfully retains the ethnic character yet shows it off in a contemporary style.

I fell in love with this dress for its bright hues of pink, orange, blue, yellow, olive and teal on a canvas of off-white. They single handedly lend a captivating look to the dress. Comfort is a priority. The cotton fabric with a flared and loose fitting makes it the perfect ethnic summer wear. The colourful neckline with simple and minimal sequins renders it a more than just plain look. I completed this humble look with a pair of pointed black mojaris.

If you love ethnic wear with a modern take, this is one niche piece you are recommended to own. I call it a pretty dress in the truest of senses.